JPF Auto Parts
jpfautoparts.co.nz
What needs attention
Watch
JPF Auto Parts: campaign "Display — Remarketing" is paused despite historical spend — confirm that's intentional.
AdsCritical
JPF Auto Parts: 1 product disapproved in Merchant Center — fix feed issues to restore Shopping visibility.
Merchant CenterAnalytics
Google AnalyticsJPF Auto Parts — GA4via JPF Marketing (Workspace)
Sessions34,2237% vs prior period
Conversions97012% vs prior period
Revenue$121,85118% vs prior period
Sessions
Search Console
Search Consolejpfautoparts.co.nzvia JPF Marketing (Workspace)
Clicks7,9493% vs prior period
Impressions228,0427% vs prior period
Avg. position12.91% vs prior period
Clicks
Top search queries
| Query | Clicks | Impressions | CTR | Avg. position |
|---|---|---|---|---|
| tent waterproofing | 339 | 5,797 | 5.8% | 7.0 |
| trade tools wholesale | 291 | 5,899 | 4.9% | 2.2 |
| roof rack nz | 231 | 3,974 | 5.8% | 1.9 |
| 4wd accessories | 165 | 4,663 | 3.5% | 13.3 |
| brake pads nz | 117 | 5,082 | 2.3% | 6.0 |
| car battery replacement | 116 | 1,565 | 7.4% | 13.0 |
| camping gear nz | 69 | 3,266 | 2.1% | 3.3 |
| safety boots bulk | 37 | 1,706 | 2.2% | 11.0 |
Google Ads
Google AdsJPF Auto Parts (Client)via Media Agency MCC
Spend$10,68518% vs prior period
Conversions4552% vs prior period
ROAS6.06x17% vs prior period
Spend
Campaigns
| Campaign | Status | Spend | Clicks | Conversions | ROAS |
|---|---|---|---|---|---|
| Shopping — All Products | Enabled | $2,261 | 1,981 | 108 | 7.19x |
| Performance Max — Ecom | Enabled | $1,465 | 1,116 | 26 | 3.18x |
| Display — Remarketing | Paused | $1,126 | 1,307 | 66 | 5.87x |
| Search — Brand | Enabled | $1,008 | 1,224 | 65 | 8.52x |
| Search — Generic | Enabled | $421 | 421 | 12 | 3.18x |
Merchant Center
Merchant CenterJPF Auto Parts — Merchantvia JPF Ecom Ops
Impressions150,53011% vs prior period
Clicks4,4058% vs prior period
Feed health11 active · 0 pending · 1 disapproved
Impressions
Product feed health
| Product | Status | Issue | Clicks | Impressions |
|---|---|---|---|---|
| Steel Toe Safety Boots | Disapproved | Missing GTIN | 4 | 355 |
| Ceramic Brake Pad Set | Active | — | 30 | 1,140 |
| Heavy Duty Roof Rack | Active | — | 21 | 649 |
| 4-Person Dome Tent | Active | — | 20 | 939 |
| Insulated Work Gloves (Pair) | Active | — | 19 | 931 |
| 12V Air Compressor | Active | — | 12 | 247 |
| LED Light Bar 22" | Active | — | 50 | 1,223 |
| Portable Gazebo 3x3m | Active | — | 15 | 1,125 |
| Towbar Wiring Kit | Active | — | 10 | 785 |
| Deep Cycle Battery 100Ah | Active | — | 37 | 1,191 |
| Camping Chilly Bin 50L | Active | — | 28 | 839 |
| Cordless Impact Driver | Active | — | 19 | 666 |