JPF Trade Supplies
jpftrade.co.nz
What needs attention
Critical
JPF Trade Supplies: 2 products disapproved in Merchant Center — fix feed issues to restore Shopping visibility.
Merchant CenterAnalytics
Google AnalyticsJPF Trade Supplies — GA4via JPF Marketing (Workspace)
Sessions14,6772% vs prior period
Conversions4199% vs prior period
Revenue$53,6357% vs prior period
Sessions
Search Console
Search Consolejpftrade.co.nzvia Trade Supplies (legacy webmaster)
Clicks3,3400% vs prior period
Impressions101,7738% vs prior period
Avg. position13.20% vs prior period
Clicks
Top search queries
| Query | Clicks | Impressions | CTR | Avg. position |
|---|---|---|---|---|
| roof rack nz | 99 | 1,672 | 5.9% | 15.3 |
| brake pads nz | 98 | 2,342 | 4.2% | 3.9 |
| safety boots bulk | 68 | 1,185 | 5.7% | 7.2 |
| trade tools wholesale | 61 | 2,076 | 2.9% | 13.0 |
| camping gear nz | 56 | 1,992 | 2.8% | 12.4 |
| tent waterproofing | 48 | 2,614 | 1.8% | 15.0 |
| 4wd accessories | 46 | 1,149 | 4.0% | 11.0 |
| car battery replacement | 37 | 1,681 | 2.2% | 12.4 |
Google Ads
Google AdsJPF Trade Supplies (Client)via Media Agency MCC
Spend$4,7279% vs prior period
Conversions2124% vs prior period
ROAS6.30x6% vs prior period
Spend
Campaigns
| Campaign | Status | Spend | Clicks | Conversions | ROAS |
|---|---|---|---|---|---|
| Performance Max — Ecom | Enabled | $1,440 | 1,362 | 94 | 11.90x |
| Search — Generic | Enabled | $1,368 | 1,027 | 62 | 6.84x |
| Display — Remarketing | Enabled | $1,000 | 919 | 62 | 8.04x |
| Shopping — All Products | Enabled | $674 | 539 | 31 | 6.49x |
| Search — Brand | Enabled | $400 | 368 | 15 | 7.05x |
Merchant Center
Merchant CenterJPF Trade Supplies — Merchantvia JPF Ecom Ops
Impressions66,77810% vs prior period
Clicks1,7481% vs prior period
Feed health9 active · 1 pending · 2 disapproved
Impressions
Product feed health
| Product | Status | Issue | Clicks | Impressions |
|---|---|---|---|---|
| Portable Gazebo 3x3m | Disapproved | Mismatched price with landing page | 4 | 117 |
| Camping Chilly Bin 50L | Disapproved | Missing GTIN | 11 | 584 |
| Ceramic Brake Pad Set | Active | — | 9 | 554 |
| Heavy Duty Roof Rack | Active | — | 15 | 555 |
| 4-Person Dome Tent | Active | — | 9 | 332 |
| Insulated Work Gloves (Pair) | Active | — | 7 | 177 |
| 12V Air Compressor | Active | — | 4 | 211 |
| LED Light Bar 22" | Pending review | Awaiting review | 17 | 456 |
| Steel Toe Safety Boots | Active | — | 14 | 453 |
| Towbar Wiring Kit | Active | — | 20 | 419 |
| Deep Cycle Battery 100Ah | Active | — | 6 | 379 |
| Cordless Impact Driver | Active | — | 6 | 117 |