JPF Outdoor

jpfoutdoor.co.nz

What needs attention

Watch

JPF Outdoor: campaign "Search — Brand" is paused despite historical spend — confirm that's intentional.

Ads

Google Analytics

JPF Outdoor — GA4via JPF Marketing (Workspace)

Sessions25,5895% vs prior period

Conversions73711% vs prior period

Revenue$90,5286% vs prior period

Sessions

jpfoutdoor.co.nzvia JPF Marketing (Workspace)

Clicks6,5571% vs prior period

Impressions165,4239% vs prior period

Avg. position13.12% vs prior period

Clicks

Top search queries

Query	Clicks	Impressions	CTR	Avg. position
safety boots bulk	181	4,217	4.3%	10.1
tent waterproofing	160	2,276	7.0%	5.9
trade tools wholesale	79	1,245	6.4%	2.7
car battery replacement	78	2,844	2.7%	5.4
brake pads nz	73	1,198	6.1%	7.7
camping gear nz	51	3,262	1.6%	9.8
4wd accessories	34	1,586	2.2%	6.7
roof rack nz	33	1,543	2.1%	4.8

JPF Outdoor (Client)via Media Agency MCC

Spend$7,2363% vs prior period

Conversions35311% vs prior period

ROAS7.12x7% vs prior period

Spend

Campaigns

Campaign	Status	Spend	Clicks	Conversions	ROAS
Search — Brand	Paused	$2,480	1,789	48	2.79x
Shopping — All Products	Enabled	$852	918	41	6.72x
Search — Generic	Enabled	$673	493	26	7.02x
Performance Max — Ecom	Enabled	$509	641	22	6.88x
Display — Remarketing	Enabled	$331	548	33	18.74x

JPF Outdoor — Merchantvia JPF Ecom Ops

Impressions108,4784% vs prior period

Clicks2,8957% vs prior period

Feed health12 active · 0 pending · 0 disapproved

Impressions

Product feed health

Product	Status	Issue	Clicks	Impressions
Ceramic Brake Pad Set	Active	—	28	895
Heavy Duty Roof Rack	Active	—	10	277
4-Person Dome Tent	Active	—	8	262
Insulated Work Gloves (Pair)	Active	—	9	174
12V Air Compressor	Active	—	21	437
LED Light Bar 22"	Active	—	31	915
Steel Toe Safety Boots	Active	—	34	854
Portable Gazebo 3x3m	Active	—	41	930
Towbar Wiring Kit	Active	—	30	642
Deep Cycle Battery 100Ah	Active	—	21	949
Camping Chilly Bin 50L	Active	—	13	277
Cordless Impact Driver	Active	—	8	686